Analytics Overview
Track searches, clicks, conversion, and revenue over any time period.
Overview
Analytics shows how search drives your business. Use the period selector at the top to view the last 7, 30, 90, or 365 days.
What you will find- Revenue attribution: Direct and assisted revenue, with a total.
- ROI calculator: Search revenue compared to your plan cost.
- KPIs: Total searches, unique searchers, click-through rate, conversion rate, revenue per search, and zero-result rate.
- Daily trends: Searches, clicks, revenue, and zero results over time.
- Search funnel: From searches to clicks to add to cart to purchases.
- Open Revenue detail for a full revenue breakdown.
- Open Query analysis to study your top and zero-result searches.
Tip: Watch trends over weeks, not single days, to separate real movement from daily noise.