Prism Search & Merchandising Overview

AI search intelligence, built-in merchandising control, and revenue you can actually measure.

Smarter search. Merchandising you control. Revenue you can see.

Prism Search & Merchandising replaces your theme's basic search with a complete product-discovery system. It learns how your shoppers actually search, gives you full control over what they find, and shows you the revenue every search drives. Three strengths work together: intelligence, merchandising, and revenue attribution.

1. Intelligence that finds what shoppers mean

Prism reads your catalog and builds the search experience for you. It handles typos, synonyms, and full questions, so a shopper who types "waterproof jacket under $100" or misspells "snekaers" still lands on the right products.

• Typo tolerance and did-you-mean corrections catch misspellings automatically.

• AI synonym detection learns the words your shoppers use, like couch and sofa, with no manual mapping.

• Natural language and semantic search read intent, not just keywords.

• Automatic filters are discovered from your product data, so shoppers narrow by color, size, brand, price, and more.

2. Merchandising that puts the right products first

You decide what shoppers see. Prism gives you merchant-friendly controls to promote, pin, hide, and curate, with no code and no developer.

• Boost, bury, pin, and hide products for any search term.

• Scheduled rules with start and end dates for sales and seasonal campaigns.

• Merchandising Views curate collections and your home page, rendered server-side so SEO stays intact.

• Banners and redirects promote campaigns and send terms like returns straight to the right page.

• Complementary recommendations cross-sell using real purchase data.

3. Revenue attribution that proves the impact

Every search, click, and sale is tracked, so you can see exactly how much revenue search and merchandising drive. No guesswork.

• Search revenue, conversion rate, and zero-result rate on one dashboard.

• Revenue by surface across results, autocomplete, and recommendations, plus revenue by merchandising rule.

• Direct and assisted attribution, so you see both the products shoppers clicked and the orders search helped along.

• Zero-result reports that turn lost searches into recovered sales.

Built for merchants, not engineers

Prism does the technical work behind the scenes. You rename, enable, and approve plain-language suggestions. When a feature needs setup, the in-app guides walk you through it.

Where to start: Read Getting Started with Prism Search & Merchandising, then open Search Preview to see your new search in action.